Social Media Optimization
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.
With SMO, the adjustment is understanding that you have multiple places that while you don't own them still can be valuable to you. A Flickr profile can get you traffic in the Flickr space. Similarly, your del.icio.us bookmarks while on the del.icio.us site still might drive traffic. And have you gotten a MySpace profile yet? Go now, because you might decide you want it to drive traffic from MySpacers down the line.
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