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SEO Reputation Management

You have many years of clean business practices, a single negative event can stain your name in the public eye for a long time. Simple things like a negative product review in a blog can be detrimental to your name, especially when competitors are standing close by to snatch up customers. One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization (SEO).

You do this by creating more good press and optimizing around those selected keywords. Links embedded within press releases will give sites a ranking boost while the news is fresh and the press release is at the top of the newswire. When you're embedding the links, don't just hyperlink your corporate domain every time. Instead, ask yourself, "Which links are most important to our situation at this time.

Do you need reputation protection?

The best way to view your online reputation as potential clients will is to simply search your name or company name on Google. See what shows up on the first 2 pages of Google, if there are negative mentions of your business that might make a potential client think twice about doing business with you, then you may need reputation management help.


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