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Pay Per Click Advertising - Internet Marketing Strategy

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it's risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.

What is pay per click Advertising?

On its face, pay per click marketing, or PPC, is pretty simple: Search engines and services, such as Google, Bing or Yahoo, provide listings on a per-bid basis. This is in addition to their 'natural' search results, which are still powered by a combination of keywords found on your site, link popularity and other formulas.

Google shows sponsored links (pay per click) on top and right of browser window.

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