Landing Page Optimization
A Landing page is the page a user arrives at when they click on a pay-per-click link. PPC links are found on search result pages, as well as in banner ads on journalistic sites and in email campaigns.
One of the best things about creating a landing page is the option to design it specifically for a campaign, meaning you have full control of the level of relevance existing between the landing page and the PPC link and its keywords.
When the keywords you bid on match the content on your landing page, you get a higher quality score, and lower bidding costs for your keywords. Someone interested enough to click your PPC will convert if what they find with each next step maintains or grows relevance to their search.
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